Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on 28 March 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion of its kind.
This was the basis for Eucerin and later, Nivea. Nivea comes from the Latin word niveus/nivea/niveum, meaning 'snow-white'.
Well, NIVEA has partnered with international singing star Rihanna, as the voice of its 100-year celebration. Rihanna's latest song "California King Bed" will accompany the whole anniversary campaign internationally.
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